Creating a pitch deck for a new proprietary technology solution with multiple use cases and revenue streams was challenging. Hwayda helped us simplify our story and construct a focused pitch deck that conveyed our integrated value proposition. She also helped us with content research, industry terminology, and slide design. The final product was a customized, modern, and professional pitch deck that helped us get more funding and find new industry partners.

There's a lot of talented designers out there, but most have no clue about sales strategy. Hwayda understands what produces a buyer. She knows how to structure the presentation so the problem being solved is well defined and agitated, then the value of the solution is built up, an irresistible offer is made, and reinforced with guarantees / testimonials. This is where you'll get the most value from her work; it makes you money.

Hwayda’s expertise was a welcome addition to the marketing team. Her marketing, technical, design and content development skills helped shaped many of the key marketing assets and training programs. Creating detailed keynote, web and email templates also helped systemize many of the repetitive tasks and create a more consistent visual brand.

“Hwayda does great work and is an absolute pleasure to work with. One of the first outside consultants I have worked with who can take raw materials and turn it into a high-end, million dollar design. A true a professional and highly recommended.”

“Hwayda has offered creative direction for the branding and implementation of my e-commerce website that has allowed me to setup my site more quickly and with a high level of quality… I would highly recommend her services for anyone who is looking for branding or e-marketing guidance.”

“Hwayda is absolutely terrific to work with. She brings a unique creative flair balanced with a solid understanding of the corporate brand personality, and target market dynamics… She has helped ACL create a leadership persona that opens doors and builds trust.”

“Over the past few years, Hwayda Kater has skillfully evolved Sierra Systems' brand image. Whether it was for advertising, brochures, events or conferences, Hwayda successfully created powerful pieces that communicated our professional style. We believe our brand's visual representation has never looked better, and has never been better aligned with our core strategy and values.”

“Hwayda created a clever design for a very complex software project, on time and on budget. She is smart, intuitive and professional. I trusted her instincts and she more than delivered.”

“Hwayda consistently delivered creative that made our marketing campaigns stand out from the rest. She is a wonderful collaborator with a broad range of skills spanning graphic design and audio/visual production. She's a true professional and a pleasure to work with!”