During the spring of 2011, ACL Services Ltd. launched a new Audit Analytic Capability Model, a framework based on five levels of audit analytic solutions. My task was to come up with a visual concept that can be used for all messaging related to this launch.

As the main messaging revolved around steps and how taking each step up increased the level of solutions and benefits, it made sense to go with a staircase image for the visuals. A tagline of “Take your audit analytics to the next level”, tide the imagery well with the core messaging. In the linked gallery below, you will get a glimpse of how it all came together for advertising, signage and web.

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